When it comes to personality, Zoubaby has a lot of it. From our logo to our products, the Zoubaby brand reflects our fun-loving attitude. But the real story of Zoubaby started nearly nine years ago, when Bridget Davis, the company’s founder and owner, took a trip to France. Her trip was not exactly a leisurely vacation; rather, it was a total immersion class to help people learn how to speak and understand the French language. Relying on English to communicate was frowned upon, and so Bridget quickly turned to her new French friends for help. She learned one important word from her girlfriends: zou. In French, ‘zou’ is a word full of independent attitude, and Bridget fell in love with it.
“When you use the word zou, it’s an expression of energy,” she said. That energy captured exactly how Bridget felt: confident, modern and independent, with a little bit of sass for good measure. After her experience in France, Bridget carried that ‘zou’ energy with her, and she channeled it when she started considering a new business opportunity back home in Ohio.
“I was wearing these great, tall leather riding boots everywhere,” Bridget said. “But I was wearing them out and ruining the leather, so I decided to find the same style in a more versatile rubber version.”
But fashionable, good-looking women’s rain boots were hard to find in a trendy style. Bridget took matters into her own hands. She researched manufacturers, searching for a rubber boot that was not only fashionable but also durable enough to handle the wear and tear a typical woman’s busy lifestyle. Bridget found a manufacturer, and she ordered 1,000 pairs of boots. Channeling that ‘zou’ energy, Bridget decided to take a pair of boots to her monogram machine in the basement. And with that, the first pair of Zoubaby monogrammed rain boots was created!
Bridget next customized a pair of boots for a friend, and between the two of them, orders started trickling in. First, orders came from friends and family. But, eventually, Zoubaby’s style and personal touch made its way around Cincinnati.
“I will never forget the first time I saw a complete stranger wearing the Zoubaby boots,” Bridget said. “It was at the movie theater, and I couldn’t believe it. Up until then, I was at least familiar with everyone who was ordering from us. But I didn’t know her, and it was so exciting!”
Success quickly grew, and under the advice of her friend, Liza, Bridget started forming reseller partnerships with small boutique stores and began attending industry trade shows. The sales of boots skyrocketed. Bridget was making all of the boots on her own in her basement. She moved production to an outside office, and the company has continued to grow and expand ever since.
Over time, Zoubaby added monogrammed children’s rain boots, monogrammed umbrellas, monogrammed iPad cases, and monogrammed rain jackets for women and children. Stay tuned for exciting updates and changes to our products!